The second annual Forbes Creator Upfronts, hosted in partnership with Walmart Creator, has quickly become the creator economy's premier tentpole event. As lead designer, my role was to bring to life branding that fits an impassioned audience that's at the vanguard of brand marketing and social content. We focused on striking photo moments and a surprise-and-delight format - with large, bold typography and vibrant blues working in tandem for a defiant yet refined system. Working with 15+ vendors, I was able to execute branding in a wide variety of mediums from name badges, to vinyl clings to a 40ft wide stage design across 4 floors and 2 days of programming.

The 2024 Forbes 30/50 Summit, held in Abu Dhabi during International Women’s Day, unites two major Forbes communities in 50 Over 50 and Under 30. To converge these two groups, we created a dynamic pattern and branding system that represented a boundless connection, while maintaining the light and airy feel of Saadiyat Island. To further give the branding dimension and presence in its most focused moment, the stage was designed with 2 rows of wooden pillars, which preserved the elegance and movement of the pattern.

Otherness is an up and coming alternative record label focused on the craft of experimental music in all its forms. Currently in the branding stage, the logo is a gyroscope - a self reliant machine that famously "defies gravity". Artists of Otherness are encouraged to bring their quirks and restless explorations to the forefront rather than fit the mold of a typical label, making our label one that is constantly evolving and embracing DIY rather than trends.

Forbes' annual Under 30 Summit brings together the nations biggest visionary changemakers, entrepreneurs and trendsetters, and in 2024 convened in Cincinnati, Ohio for 4 days of networking and learning. The branding for such an event needed to be both energetic and flexible, as the Under 30 community unifies a diverse range of industries. We landed on bold typography, colors, and a versatile monogram system that could be applied across a wide array of social assets, wayfinding touchpoints, presentations and environmental moments.

The ForbesLive ecosystem covers 30+ events annually across a wide range of industries, and previously branding was as diverse as the events themselves. In 2025, we underwent a branding overhaul that started with typographic refinement and then followed suit with in-person constants such as wayfinding totems, step & repeats and ribbons, and also across social to help ForbesLive feel as consistent as the Forbes brand itself.